Sand Collektive

Sand Collektive

This content shows Simple View

Social Media Marketing

Methods of advertising in TikTok – a mini guide

Today, social networks are increasingly used to communicate or view interesting photos and videos and to earn money. That’s why the TikTok ad appeared. What is it like, how, and what it is used for, consider further.

Some users use TikTok advertising to grow their accounts with other methods like buy TikTok views and followers. Here’s what the methods of advertising in TikTok are.


On your page

This option is suitable for those engaged in the promotion of a personal brand, selling certain goods or services. Specialists actively use it in a particular area, representatives of the information business, travelers, and trainers. They create communities to promote posts. On a personal page, you can place a thematic image or add a selling picture to the header. This way, they attract the target audience’s attention and force it to study the content of the advertising post.

The disadvantage here is that only those who have followed your updates or have come here using the hashtag will be able to see the information.


On other people’s profiles

The option is suitable for:

  • novice bloggers who have just started promoting their account and want to do it faster;
  • Wanting to test your channel.


To use other people’s profiles, you need to pick up a page with a similar theme and write a message to the administrator. Usually, you have to pay for such services. The cost will depend on the promotion of the selected account. Some agree to barter – placing your ad in exchange for a promoted product or service. For example, on YouTube, you can often see how bloggers in commercials on their official pages talk about new cosmetics or a clothing line. So, after shooting, they leave the advertised goods to themselves. The owner of the coffee shop can invite a popular user and treat him with a free cake. He, in turn, will remove all this and present it on a personal channel. The disadvantages are the same as in the previous method – only viewers and randomly logged in people will be among the viewers. Another way of hidden advertising is the ability to make a duet in TikTok.


On third-party resources

You can promote yourself by advertising in groups, communities, or on other sites. But this option always requires investment. The price for a post, link, or banner directly depends on the promotion of the selected site. If you have not huge bucks for these ads, a budget-friendly and effective way is to buy TikTok views.


Advertising opportunities

Social networks are most often used today as a platform for placing their ads, targeted advertising, and others.


Hashtag challenge

This is one of the main content areas and advertising formats of TikTok. Challenges are regularly held in the application, which attracts the attention of a large number of people.

The mechanism of their work is simple: promoted bloggers offer to launch a contest between everyone – they need to record a video for a specific song, add the proposed hashtag to it, and publish it on the Web. Such a clip can collect up to 500,000 views and get into the recommendations stream, where an unlimited number of users will see it, many of whom will want to join the project.


Brand takeover

This name has received a significant announcement, which becomes available after the opening of TikTok. It is a small photo, video or GIF and contains a link or hashtag.


In-Feed Native Video

An advertising clip is displayed in the user’s stream along with other content. The clip may contain a link, a unique description, or a call to action.


Publicity Advertising

Many famous personalities have accounts on various social networks, which help to see their clips to a larger number of fans. TikTok was no exception. Users also have the opportunity to make live broadcasts in TikTok by connecting profiles to other sites here to broadcast. Thus, you can increase audience reach by several times.

Are Instagram Ads a good option to run marketing campaigns?

Social media is the best option for advertising and getting paid by those ads. The purpose of these ads is simple, you are making your followers aware of what you are planning to do whether it’s a business or any even campaign and getting likes along with ads. Instagram is providing a huge platform for its users to use their accounts as a business purpose which is not only increasing the economy on business but people are getting awareness easily for any kind of campaign or business promotions. If you want to know how and when to use the ads here is a quick guide for you.

How to create ads on Instagram?

If you are new to ads and want to create ads on Instagram here is a proper guide for you. Convert your Instagram profile to a professional profile. Once you are done with it, you can start advertising on your Instagram. There are three ways of running ads.

Take a start from your account. This way is simple. Start promoting it on your account first to get recognition.

Another source comes from Facebook. Link an Instagram account to your Facebook page. This link will connect the ads you would create on your Facebook page. They will appear on both accounts.

Instagram as a source of marketing

Do you know that visual advertisement has taken any business to a higher level? If it’s a small or a huge business, in any case, they need social media advertisement to get more recognition. Instagram has been the most popular social media platform for marketing any business. The reason is pretty clear, the increasing number of followers. From sharing photos to uploading short videos, Instagram will give you all the perks of advertising.


We know that social media is the main focus of today’s growing online business. But there are other eye-catching ideas. People are using the internet to interact with people and now they are using it as a source of awareness that should be spreading among the people. Instagram is here for you. The increasingly engaged Instagram audience feels it more reliable to get aware of any ongoing business popularity.

Why you need Instagram as a source of awareness?

Getting engage with your audience without any third-party dependency is what Instagram is giving you. You just need to get as many likes as you can get and boom here you are with your highest rate of a marketing campaign. These ads are non-intrusive which will not annoy your audience much. Things are done instantly on Instagram. You don’t need any approval or paperwork. You just need to get started once you have set up all your settings.

It’s free

Yes, it’s free of the cost and free of any demanding work. You need to get started as soon as you want anywhere. Organizing a campaign can be an exhausting process. But advertisement is of no exhaustion. As long as you are advertising online, you will get the response you deserve for your handwork and the audience will be entertained.

Thank you for reading Sand Collektive