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April 2020

Methods of advertising in TikTok – a mini guide

Today, social networks are increasingly used to communicate or view interesting photos and videos and to earn money. That’s why the TikTok ad appeared. What is it like, how, and what it is used for, consider further.

Some users use TikTok advertising to grow their accounts with other methods like buy TikTok views and followers. Here’s what the methods of advertising in TikTok are.

 

On your page

This option is suitable for those engaged in the promotion of a personal brand, selling certain goods or services. Specialists actively use it in a particular area, representatives of the information business, travelers, and trainers. They create communities to promote posts. On a personal page, you can place a thematic image or add a selling picture to the header. This way, they attract the target audience’s attention and force it to study the content of the advertising post.

The disadvantage here is that only those who have followed your updates or have come here using the hashtag will be able to see the information.

 

On other people’s profiles

The option is suitable for:

  • novice bloggers who have just started promoting their account and want to do it faster;
  • Wanting to test your channel.

 

To use other people’s profiles, you need to pick up a page with a similar theme and write a message to the administrator. Usually, you have to pay for such services. The cost will depend on the promotion of the selected account. Some agree to barter – placing your ad in exchange for a promoted product or service. For example, on YouTube, you can often see how bloggers in commercials on their official pages talk about new cosmetics or a clothing line. So, after shooting, they leave the advertised goods to themselves. The owner of the coffee shop can invite a popular user and treat him with a free cake. He, in turn, will remove all this and present it on a personal channel. The disadvantages are the same as in the previous method – only viewers and randomly logged in people will be among the viewers. Another way of hidden advertising is the ability to make a duet in TikTok.

 

On third-party resources

You can promote yourself by advertising in groups, communities, or on other sites. But this option always requires investment. The price for a post, link, or banner directly depends on the promotion of the selected site. If you have not huge bucks for these ads, a budget-friendly and effective way is to buy TikTok views.

 

Advertising opportunities

Social networks are most often used today as a platform for placing their ads, targeted advertising, and others.

 

Hashtag challenge

This is one of the main content areas and advertising formats of TikTok. Challenges are regularly held in the application, which attracts the attention of a large number of people.

The mechanism of their work is simple: promoted bloggers offer to launch a contest between everyone – they need to record a video for a specific song, add the proposed hashtag to it, and publish it on the Web. Such a clip can collect up to 500,000 views and get into the recommendations stream, where an unlimited number of users will see it, many of whom will want to join the project.

 

Brand takeover

This name has received a significant announcement, which becomes available after the opening of TikTok. It is a small photo, video or GIF and contains a link or hashtag.

 

In-Feed Native Video

An advertising clip is displayed in the user’s stream along with other content. The clip may contain a link, a unique description, or a call to action.

 

Publicity Advertising

Many famous personalities have accounts on various social networks, which help to see their clips to a larger number of fans. TikTok was no exception. Users also have the opportunity to make live broadcasts in TikTok by connecting profiles to other sites here to broadcast. Thus, you can increase audience reach by several times.




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